Indian Ethnic Wear for Men, Made to Order or Custom-Tailored
Sherwani for the wedding, kurta pajama for basically everything else, Nehru jacket or Indo-Western if you want something with more edge to it. Choose a standard size, or send us your measurements for custom tailoring. Every piece is made to order. Nihal Fashions has been building Indian ethnic wear for men since 2009, and after sixteen years, we've learned that most guys don't need more choices, they need the right one for what's actually on their calendar.
Shop by Category
Four names cover most of what you'll need if you're shopping for mens traditional outfits: sherwani, kurta pajama, Nehru jacket, and Indo-Western. They're built for different occasions, so here's what each one actually gets you.
Sherwani: The Wedding Outfit
A long coat worn over a kurta, paired with churidar or a dhoti-style bottom. The style traces back to the Mughal-era achkan, which is part of why it still reads as royal in a modern cut. Groom's territory, though guests and groomsmen wear lighter versions of it too.
Fabrics: art silk, jacquard, Lucknowi, georgette, silk, velvet
Price: roughly $135–$900
Sizes: 34–62
270+ styles, from heavy zardozi embroidery to simple printed designs
A knee-length top and loose-fitting pants. This is what you reach for most, puja on Friday, a sangeet, a Saturday you feel like dressing up, jeans-and-kurta on a casual day.
Fabrics: cotton, art silk, jacquard, art dupion, linen, silk
Price: roughly $60–$135
Sizes: 34–62
Close to 950 styles, our largest collection by far
Fitted, stand-up collar, buttons straight down the front. Named after Jawaharlal Nehru, India's first prime minister, who wore a version of it often enough that it took his name. Layers over a kurta or pairs with regular trousers. Built mostly in jacquard for the structure the style depends on.
A knee-length coat or jacket cut closer to a Western blazer, made in jacquard or brocade instead of suiting wool. Popular with grooms who want something modern and photogenic, and guests who like the Indian textile without full sherwani formality.
We also carry matching Boys' Kurta Pajama and Boys' Sherwani, so the whole family can be dressed for the same event.
Men's Indian Wear for a Wedding
Most first-time shoppers land here a few months before someone's big day, so quick version:
Groom: Sherwani, usually the more elaborate end, ivory, gold, or maroon with real embroidery.
Groomsman: Sherwani too, just lighter than the groom's, less embroidery, simpler fabric.
Guest, daytime function (mehendi, sangeet): Kurta pajama.
Guest, ceremony or reception: Sherwani or Indo-Western suit.
Fabric by climate: velvet and heavier silks look incredible in photos but run warm, better for an evening reception indoors than an outdoor daytime ceremony. Georgette, lighter art silk, and cotton breathe better if you're standing outside for a baraat in July.
Accessories that actually change the look:
Safa (turban) and mojdi (footwear), the two with the biggest visual impact
Dupatta or stole
Kamarbandh (waist cloth)
Kantha necklace
Need a fit that doesn't sit neatly on the standard size chart? That's what custom tailoring is for, on both sherwanis and kurta pajamas.
Festive Indian Wear, for Everything That Isn't a Wedding
Diwali, Navratri, a puja at someone's house, a family function that isn't formal but still calls for more than a t-shirt, this is where kurta pajama does most of its work. "Casual" is the single biggest occasion tag across our entire kurta pajama collection.
Everyday and casual: cotton or linen, solid colors, low-maintenance
Bigger festive gatherings: art silk or jacquard, same silhouette, more shine
Quick reference before you buy, from us or anywhere else.
Art Silk: Short for "artificial silk," a silk-look fabric that gives you real silk's drape and sheen without real silk's price. Holds embroidery well, which is why it's everywhere in Indian ethnic wear generally, and it's our most-used fabric by a good margin.
Jacquard: Not a fiber, a weaving technique. Named after the Jacquard loom, which weaves the pattern directly into the fabric instead of printing it on top. More texture holds up better over time.
Art Dupion: Named after dupioni silk, traditionally woven from doubled silkworm threads that give it a slightly rough, slubbed texture. This version mimics that look at a lower cost, good for kurtas that want to look a step up.
Cotton: Breathable, low-maintenance, the fabric for a full day in the heat.
Georgette: Tightly twisted yarn gives it that light, slightly crinkled texture and real movement. Mostly used in fusion pieces.
Velvet: A pile weave, thousands of raised fibers, which is what gives it that plush feel and catches light differently by angle. Heavier and warmer, built for evening wear.
Ordering From Anywhere in the US
Searching for Indian ethnic wear near me or an Indian wear store in the USA usually means wanting real selection without a long drive. Here's what you get shopping with us instead:
Ships nationwide and internationally
Sizes 34–62, all made to order, with custom sizing available.
Free shipping on orders over $199
Same catalog and same custom tailoring option no matter where you're based
We started in 2009, which puts us at 16-plus years in this specific market. That kind of time in the business is what builds an accurate sizing chart across 34 to 62, a reliable read on which fabrics hold embroidery well versus which ones just look good on a hanger, and relationships with the workshops actually doing the handwork.
We're a family-run operation, based in North Chesterfield, Virginia, with our production and sourcing based in India. That split is deliberate: someone who understands US sizing, US shipping timelines, and US wedding season is who you're actually talking to, and the embroidery and fabric work happens close to where the craft itself is strongest.
The business runs on wholesale, retail, and export of Indian traditional wear, not just single-item retail. That's part of why the catalog runs as deep as it does, over 270 sherwani styles and close to 950 kurta pajama styles, spanning fabrics from everyday cotton up through art silk and velvet. It's also why custom tailoring sits alongside our standard made-to-order sizing as a core part of the service, rather than an add-on.
If you need to reach an actual person, there's a US phone line and an India-based mobile line that takes calls every day of the week, plus a sales email that goes to a real inbox, not a ticketing queue.
Find Something That Fits the Occasion
Wedding on the calendar? Start with sherwani. Want one piece that covers most of the year? Kurta pajama. Not sure which fabric or fit makes sense for your event? Ask us, real people answer, not a script.
Questions People Actually Ask Us
Sherwani is the long, structured coat for weddings and formal events. Kurta pajama is the simpler two-piece set for everything else. If you're buying one thing to start, make it the kurta pajama.
$135–$900, depending on fabric and embroidery. Art silk and jacquard sit lower, heavier velvet and detailed zardozi work push it up.
$60–$135. Cotton and linen at the lower end, art silk, jacquard, and silk sets toward the top. .
Yes, on both sherwanis and kurta pajamas, built to your own measurements.
34 through 62, across both lines.
No, it's normal. Just go lighter, less embroidery, simpler fabric, so the groom's outfit still stands out.
Safa and mojdi make the biggest difference. Dupatta or stole, kamarbandh, and a kantha necklace round out the full look.
Cool, dry storage, out of direct sunlight, on a padded hanger in a breathable garment bag. Skip regular washing, send it for professional dry cleaning instead.
Yes, nationally and internationally. Orders over $199 ship free within the US. International orders may be subject to your country's own customs duties.
Cotton and linen for casual and warm weather. Art silk and jacquard for festive occasions and parties. Velvet or heavier silk for a formal evening wedding. Still stuck? Tell us the event and we'll point you in the right direction.
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